About us

Travel is in flux. Tastes are shifting. We want less spectacle, more substance – journeys that tread lightly, support local economies and taste of somewhere real. The noise, meanwhile, has never been louder: infinite tabs, endless recommendations, a dichotomy of choice.

Launched in summer 2025, TasteBound is a glossy bi-monthly stocked in WHSmith M&S and leading independents. We are backed by decades of experience and shaped by leading voices in food, drink and travel. We cut through the scroll. We spotlight the openings worth knowing, champion the kitchens rewriting regional narratives and cover the destinations redefining what it means to travel well.

This is a magazine for those who believe where you go – and what you eat – matters.